Jun
29
Online Marketing to Women
Filed Under Why She Buys Online | Leave a Comment
The hand that rocks the cradle clicks the mouse
You’ve heard of Web 2.0, the second generation Internet, focused on networking , online collaboration and sharing. What you likely don’t realize, and it’s costing you money, is who the driving force is behind Web 2.0.
You see, there’s a secret and dramatic buying trend shift affecting your market. Understanding it early will give you an advantage over your less informed competition.
Further, knowing how to react to means potentially reaching 566% more buyers. Can you imagine growing your business by 566%? Imaging making six times more sales. It’s possible, and this is the first in a series of articles that shows you how.
This secret trend causes some business’ profits to plummet while others soar like a hot air balloon. Ignore this market and your business won’t reach it’s potential… and could fail altogether. You see, successful marketers of a few years ago are seeing their results steadily declining… and they don’t know why.
The trend? Unless you’ve spent the last 10 years in isolation, you’re noticed that women are emerging as industry leaders. But did you know that women are now the dominant economic force?
In fact, women control 85% of household income.
That’s $3.5 trillion a year in "pocketbook power". This sizeable market impacts all commerce, and web-based businesses are no exception.
The hand that rocks the cradle also clicks the mouse. Women exceed men online, and shop more online.
Have you thought about what this mean to your business?
With women controlling 85% of consumer purchases, and over half of business-to-business purchases, if you don’t learn what makes a woman buy you’re leaving money on the table.
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The Bottom Line A business with $150,000 in annual sales before learning the insider’s secrets to effectively market to women, has the potential to go to $1,000,000! That’s right , ONE MILLION DOLLARS! |
It’s true, if you could make the changes necessary to connect with this neglected buying force, you’d quintuple your business.
Learn from other’s mistakes. The beer industry, believing the market was men, focused marketing dollars on monster trucks and scantily clad women… ignoring female customers.
When they lost women, their core market slipped too. Men followed women’s lead in selecting wine and liquor. Now spirits and wine continually gain market share, while beer plummets… all because beer marketing ignored a powerful and influential market.
There’s the real danger. Even in a traditionally male market… women have influence. 80% of NFL products are sold to women, only 40% of the fan base.
If you think your business is male-centric, you’re lying to yourself. Your market is changing. Will you?
