Women influence 97% of buying decisions.

It's true, whether it be consumer, personal, household or corporate, on average, women are influencing 97% of the buying decisions that are made.

Even when a man is making a purchase for himself, he's been influenced by the women in his life. Men use the same detergent, mayonnaise, and other household items that their mothers use. They buy the clothes that their female friends tell them they look good in.

Perhaps more importantly, they make decisions not to buy based on the approval of the women in their lives.

This site is dedicated to understanding the reasons why a woman buys, how to market effectively to women, and gain a greater capture of your marketshare.

Donna Fox, marketing to women expert, lives in Las Vegas, where she inspires you to crush the competition and be the best marketer you can be by understanding gender differences.

She can be seen at events around the country, and monthly at your doorstep in her column titled Why She Buys for the Magazine Online Marketing Monthly.