Mar
31
Move over CEO, introducing the CHO | Chief Household Officer
Filed Under General Marketing | Leave a Comment
I was reading a press release from Yahoo today, regarding their new portal site, Shine.
Yahoo is targeting the female audience ages 25-54, the "Chief Household Officers". Here’s how thier press release describes them:
"…a highly sought-after demographic for advertisers. It is made up of heavy Internet users who are frequently the household purchasing decision-makers…Shine creates an opportunity for advertisers to reach this audience in an environment relevant and meaningful to women."
In other words, Yahoo hopes to cash in on advertizing dollars and marketing to women.
Smart move, Yahoo.
Mar
31
Yahoo launched SHINE today, an online magazine and portal site for women. It’s aim, according to Yahoo, is to provide a single destination for women who come to yahoo to search every month.
Yahoo search company claims 40 million women visit Yahoo every month. That’s a pretty big chunk of the 100 million women that are online in the US (compared wtih 93 million males, according to eMarketer).
Shine will feature content from lifestyle entertainment publishers like Conde Nast, Hearst and Time, along with stories from it’s own team. The site features nine different categories of content: fashion and beauty, home, parenting, food, money and work, entertainment and culture, astrology, love and relationships, and health topics.
