Mar
25
Is your marketing inspired?
Filed Under General Marketing | 1 Comment
While working on the Why She Buys project, I’ve had the opportunity to interview some amazing people. I don’t want to choose favorites, so let’s just say I really really liked the interview I did with Craig Perrine. 
I was attracted to my good friend Craig because he has a light that shines directly from his big heart, and his latest project, a partnership with The Secret’s Joe Vitale, is the perfect manifestation of that light. It’s called
Inspired Marketing: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart
This book is about marketing with your heart first, then your head. It’s about about replacing marketing hype with true enthusiasm for your product or service and the benefits that it provides for your customers. Both might look the same on the surface, but like biting into processed cheese when you’re expecting real cheddar, the fake stuff doesn’t hold up.
So many of us operate a business because it makes money and feeds our bodies without feeding our soul. Inpsired marketing is about finding the crossroads between the two, and designing a busines in alignment with our life’s purpose. It’s about authenticity that starts from within… and shines outward enlightening your customers and associates.
And most importantly for our purposes, Inspired Marketing is effective, especially with women. Women, by their nature, are more tapped into their intuitive powers then are their male counterparts. They can sense when something is "just not right" about someone and their product or service. When you practice inspired marketing and your business is in alignment with your values and destiny, women will know it without being told. And "gut check" sales are the best kind for your business.
The book is being released today on Amazon, and with most Amazon releases, you can take advantage of a whole host of bonuses if you visit Craig and Joe’s website and buy the book today.
