• Why Market to Women?

  Women influence 97% of buying decisions.

  It's true, whether it be consumer, personal, household or corporate, on average, women are influencing 97% of the buying decisions that are made.

  Even when a man is making a purchase for himself, he's been influenced by the women in his life. Men use the same detergent, mayonnaise, and other household items that their mothers use. They buy the clothes that their female friends tell them they look good in.

  Perhaps more importantly, they make decisions not to buy based on the approval of the women in their lives.

  This site is dedicated to understanding the reasons why a woman buys, how to market effectively to women, and gain a greater capture of your marketshare.

• Women in History

  • Jun 30 (222 days)
    Elizabeth Monroe, First Lady, was born
  • Jul 4 (226 days)
    Independence Day (US)
  • Jul 18 (240 days)
    Donna Fox's Birthday
    Donna Likes Dark Chocolate, Red Wine, Coffee and anything Wonder Woman

• Calendar

  November 2008

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• Marketing to Women News

I was reading a press release from Yahoo today, regarding their new portal site, Shine.

Yahoo is targeting the female audience ages 25-54, the "Chief Household Officers".  Here’s how thier press release describes them:

  "…a highly sought-after demographic for advertisers.  It is made up of heavy Internet users who are frequently the household purchasing decision-makers…Shine creates an opportunity for advertisers to reach this audience in an environment relevant and meaningful to women."

In other words, Yahoo hopes to cash in on advertizing dollars and marketing to women. 

Smart move, Yahoo.

Be inspired,
Donna


Donna Fox is an Internet Marketer, focusing on Marketing to Women Strategies. She believes that effective selling to women comes from not selling, but creating an environment with your design and language to encourage buying.

Comments

• About The Author

  Donna Fox, marketing to women expert, lives in Las Vegas, where she inspires you to crush the competition and be the best marketer you can be by understanding gender differences.

  She can be seen at events around the country, and monthly at your doorstep in her column titled Why She Buys for the Magazine Online Marketing Monthly.

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