Mar

6

Ten Women Who Made HERstory

Filed Under Social and Political 

I was doing my early morning troll trough some blogs, my usual habit while my coffee is brewing, and I came across this article.  It’s not about marketing to women, exactly, but I thought there were some great lessons to learn.

Amanda Coggin wrote an article for DivineCaroline.com on 10 fascinating career women who made history.  From  a Pulitzer Price winning author and publisher, this first woman CEO of a Fortune 5000 Company, to the first women to drive across the United States, these women are great examples of strong female role models.

Here’s what I really found notable about the article.  It celebrates a lot of "firsts"… which are now commonplace.  Lots of women have driven across the US, or received a patent on an invention, or are CEIO of Fortune 5000 (or even Fortune 50) companies.

These women paved the way for us to follow, not only becoming journalists, lobbyists and owners of major league baseball teams…. but also to go onto discover firsts of our own.

Here is the rest of the article if you’d like to read it Career Women Who Made History 

Now, a question.

I sort of tounge-in-cheek titled this article  "Ten Women Who Made HERstory" because I’m amused at the feminist habit of changing every incidence of "his" in a word to "her".  

Now I undestand the point of it.  When the women’s movement uses the word herstory, their purpose is to emphatically state that women’s influence in the development of the world are undervalued and often ignored.

The thing is, the "his" is history isn’t related to men at all!  It’s not HIS Story, the word history is from the acient Greek "historia" meaning, "a learning or knowing by inquiry"

What are your thoughts about the obvious, and sometimes awkward, substitution of "her" into speech and writings?

Be inspired,
Donna


Donna Fox is an Internet Marketer, focusing on Marketing to Women Strategies. She believes that effective selling to women comes from not selling, but creating an environment with your design and language to encourage buying.


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