Aug
18
Sometimes the truth is identical to fiction…
I had one of those nights where I just crashed in front of the tv, flipping through
channels, when I caught the movie What Women Want just beginning. I paused for a minute, not sure I wanted to start watching another sugary romantic comedy… not my favorite choice. Within minutes I was drawn into the movie, but it wasn’t the romance that got me.
In the movie, Mel Gibson (chauvinist pig) gains the supernatural power to read women’s minds.
Hilarity, of course, ensues. But this isn’t what hooked me either.
It was the marketing lessons. In the film Gibson plays an ad-exec who is passed over for promotion and Helen Hunt gets the job (talk about what women want… I want to be as gorgeous as Hunt when I reach her age!)
Hunt’s goal as creative director of the ad agency is to snag a share of the women’s market. Her sights are set on Nike Women… and this also appealed to me personally since I’ve a renewed focus on running.
Because Gibson got inside the heads of women, he listened while they were working out of what they were thinking about. At one point he says that women worry all the time. This seems to be true from my experience.
So when marketing to women, ask yourself. How does this product address the things a woman worries about? Or, does this product provide a vacation from worry, even for a little bit?
If you can find that connection, you may just have some of What Women Want.
Be inspired,
Donna
Donna Fox is an Internet Marketer, focusing on Marketing to Women Strategies. She believes that effective selling to women comes from not selling, but creating an environment with your design and language to encourage buying.
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