Mar

31

Yahoo Shine is a Marketing To Women Star

Filed Under General Marketing 

Yahoo launched SHINE today, an online magazine and portal site for women.  It’s aim, according to Yahoo, is to provide a single destination for women who come to yahoo to search every month.

Yahoo search company claims 40 million women visit Yahoo every month.  That’s a pretty big chunk of the 100 million women that are online in the US (compared wtih 93 million males, according to eMarketer).

Shine will feature content from lifestyle entertainment publishers like Conde Nast, Hearst and Time, along with stories from it’s own team.  The site features nine different categories of content: fashion and beauty, home, parenting, food, money and work, entertainment and culture, astrology, love and relationships, and health topics.

 

 

Be inspired,
Donna


Donna Fox is an Internet Marketer, focusing on Marketing to Women Strategies. She believes that effective selling to women comes from not selling, but creating an environment with your design and language to encourage buying.


Comments

One Response to “Yahoo Shine is a Marketing To Women Star”

  1. Mary Hunt on October 7th, 2008 9:44 pm

    This is not a public comment, but a private one to you: you have two glaring typos on this webpage—two instances of “it’s” which should be spelled “its” (possessive pronoun, not a contraction).

    As an out-of-work (laid-off twice in 4 months!) copy editor and Web content editor, I ask only that you consider recommending me and my eagle eyes to any employers you know!
    I have decided to give up on finding a local job and to look into freelance work.

    I have only three more suggestions:

    1. In your sidebar at left under “Why Market to Women?”, I’d tweak this sentence a bit for easier reading:
    “It’s true: women are influencing roughly 97% of the buying decisions made today—including consumer, personal, household, and corporate decisions.”
    OR
    “It’s true; women are, on average, influencing 97% of all buying decisions being made at the consumer, personal, household, and corporate levels.”

    2. Your title “Yahoo Shine is a Marketing To Women Star” has one capitalization error: the preposition “to” (as well as all other prepositions) should not be capitalized even in titles. I’d suggest saying
    “Yahoo’s SHINE is a Star in Marketing to Women”.

    3. In your sidebar at right under “About the Author” you might want to change “titled” to “entitled” (”…in her column entitled Why She Buys for the magazine Online Marketing Monthly.”) Also: don’t capitalize word “magazine” if not part of the title, and do italicize “Online Marketing Monthly”.

    There are other suggestions but I need to get busy. Just some ideas!

    Thanks! ;-)

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